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How they can Make or Break a Site

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Meta Tags: How they can Make or Break a Site

Out of all the Meta tags available, the two that are the most important are the Meta title and the Meta description.

These two page tags are the key to getting your website pages indexed by the major search engines like Google, Yahoo, and Bing.

The third Meta tag that doesn’t have as much importance anymore is the Meta keywords. This is because the major search engines do not use this as a ranking factor anymore. It also gives competitors a way to look at what keywords you are targeting.

It is best to focus on one keyword or variation of that keyword to a page in the Meta title and Meta description.

According to Metatags.org, research has shown that only 20% of all site pages have these valuable Meta tags in the HTML.

You can see if a website has Meta tags on their page by right clicking on any site page and clicking on View Page Source.

So the studies show that over 85% of websites are improperly tagged or don’t have tags at all and cannot be submitted to the search engines.

Every search engine displays the title and description tags of all site pages.

All title tags should be no more than 100 characters and descriptions should be no more than 200 characters.

With a properly created title and description tags, you can influence the search engines and the person searching for your business.

These tags are the first thing your customer sees on the SERPs or search engine results pages.

So create them to be like mini advertisements about your business.

These not only can make or break your site as far as getting indexed by the search engines but they can make or break whether a potential customer will click on your site or your competitor’s.

There are many great resources out there that can help you create the right Meta tags for your website.

Many will charge for their services so make sure they have the right experience and proven track record of other sites they have written tags for.

For more information about creating proper Meta tags, check out Metatags.org.  This site is a great site to learn what Meta tags are, what they are for, and how to create them for your site.

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