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Posts Tagged Strategy

The Complete Guide To Expertise Marketing – the Next Wave in Digital Strategy. Free white papers, case studies, magazines, and eBooks

More than ever, organizations are being challenged to generate bold new ideas that build affinity, increase mindshare with their audiences and ultimately, drive revenue growth for their business. There is strong evidence that customers require a human connection from organizations; people buy from people. Given all the hype about next-generation technologies such as artificial intelligence, we should not overlook the “collective intelligence” in our organizations and how we can promote expertise to better engage and connect more meaningfully with a range of audiences. 

Successfully positioning employees as brand ambassadors can be transformative. Here, we explore a new model which focuses on helping organizations tap into their invisible experts. We invite you to take a closer look at how you present your subject-matter experts and their content. Done right, expertise marketing quickly yields an attractive return on investment (ROI); it has been proven to boost sales revenues, brand visibility, market reputation and internal collaboration. 

We’ll discuss changes in audience behaviour and show you how to support meaningful conversations with key audiences. We’ll explore how to aggregate expert content online and how to present the value of your experts to media, customers and partners. In addition, we’ll address key market trends that are driving the growth of expertise marketing and how it integrates with existing initiatives such as digital transformation and thought leadership programs. 

In the end, we want to help your experts successfully represent your organization and drive meaningful conversations with audiences. It’s time to show the world your smarts. 

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The Ultimate Guide to HR Employee Communications Strategy Free white papers, case studies, magazines, and eBooks

There’s an immediate need for HR professionals to collaborate directly with their C-suite executives and leaders to create, revise and/or align their employee communications strategy to the organization’s strategic priorities and mission statement.

HR cannot miss this opportunity to add value, build individual visibility, trust and knowledge with their executives. Learning the techniques to educate their leaders on the value of effective employee communications is critical.

This whitepaper shares key considerations, insights and action steps necessary for HR professionals to research, design, present and rollout a well-thought-out, aligned employee communications strategy while building that C-suite partnership!

It also outlines practical steps for HR and executive partners to identify their organization’s identity and unique attributes. It will enable HR to showcase exceptional thought leadership strategies and collaborative techniques while showcasing the HR professional’s individual talents.

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Free Executive & Management Magazines and Downloads from vcdynamics.tradepub.com

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Where should your business be going? A Digital Strategy Roadmap Free white papers, case studies, magazines, and eBooks

Organizations need a digital roadmap to provide path clarity [i.e. , where have we been, where are we now and where are we going]. The Digital Value Institute is a new think-tank for identifying how technology is transforming industries and how leaders and organizations can respond. The goal is to fast-track the digital learning curve for business transformation and innovation.

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Free Information Technology Magazines and Downloads from vcdynamics.tradepub.com

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IDC Infobrief: How APIs Support a Hybrid Integration Strategy Free white papers, case studies, magazines, and eBooks

This IDC brief discusses how by providing a unified and simple interface with the legacy “spaghetti” can benefit supply chain leaders that want to operate across complex yet mission-critical business networks, in light of exponential growth in connectivity methods, communication protocols and messaging standards.

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Free IT – Software & Development Magazines and Downloads from vcdynamics.tradepub.com

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2018 North American Integrated CCaaS and UCaaS Competitive Strategy Innovation and Leadership Award Free white papers, case studies, magazines, and eBooks

Leading providers are enabling superior customer support by integrating communications capabilities across their enterprise communications and contact center environments. An innovation leader eases the path to implementing more sophisticated capabilities through integrated contact center and communications solution licensing, integrating traditionally siloed technology platforms and providing a single source for development, service delivery and support.

8×8 has earned Frost & Sullivan’s 2018 Competitive Strategy Innovation and Leadership Award. Research showed that X Series excelled in the following categories:

  • Strong overall performance
  • Breadth of product offering
  • Ease of implementation

Get your copy of the research paper today to learn more about X Series and the significance of a competitive, integrated UCaaS and CCaaS strategy.

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Free Education Magazines and Downloads from vcdynamics.tradepub.com

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Growing Food Manufacturer Becomes More Strategic and Cost-Effective Through Transportation Strategy Overhaul Free white papers, case studies, magazines, and eBooks

Whether a shipper is considering incorporating intermodal transportation into its supply chain for the first time or is already using intermodal, finding the right provider is more than half the battle. Yes, cost, capacity and service must be key considerations, but they’re not the only factors that spell success. One strategic element often overlooked in the selection process is whether they are an asset-based versus a non-asset-based provider. Owned assets present reliability that is hard to come by from a non-asset-based provider, keeping day-to-day operations from being derailed.

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Free Transportation & Logistics Magazines and Downloads from vcdynamics.tradepub.com

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The Ultimate Guide to HR Employee Communications Strategy Free white papers, case studies, magazines, and eBooks

There’s an immediate need for HR professionals to collaborate directly with their C-suite executives and leaders to create, revise and/or align their employee communications strategy to the organization’s strategic priorities and mission statement.

HR cannot miss this opportunity to add value, build individual visibility, trust and knowledge with their executives. Learning the techniques to educate their leaders on the value of effective employee communications is critical.

This whitepaper shares key considerations, insights and action steps necessary for HR professionals to research, design, present and rollout a well-thought-out, aligned employee communications strategy while building that C-suite partnership!

It also outlines practical steps for HR and executive partners to identify their organization’s identity and unique attributes. It will enable HR to showcase exceptional thought leadership strategies and collaborative techniques while showcasing the HR professional’s individual talents.

Request Free!

Free Executive & Management Magazines and Downloads from vcdynamics.tradepub.com

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Power Your ABM Strategy with Event Data Free white papers, case studies, magazines, and eBooks

Events continue to be one of the most effective marketing and sales channels with customers, prospects, and targeted accounts. But events continue to be managed in an analog manner, lacking the same modern technology structure and planning as our digital channels, leaving valuable data out of Enterprise ABM strategy.

Watch our on-demand webinar with SiriusDecisions and atEvent to learn how to incorporate data from your events into your Account-Based Marketing strategy to augment contextual account and lead insights, improve workflow, and accelerate sales.

Watch the replay to gain an action plan for:

  • Event marketing tips for connecting with target accounts at events
  • At-event lead generation
  • Key data and metrics you should focus on to optimize your ABM strategy

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Free Meetings & Travel Magazines and Downloads from vcdynamics.tradepub.com

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