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Posts Tagged State

State of Connected Planning: Supply Chain Free white papers, case studies, magazines, and eBooks

Our annual benchmarking report, The State of Connected Planning, investigates how leading organizations accelerate business value through Connected Planning. We surveyed over 1,000 planning professionals across all business functions in 45 countries and 18 industries to uncover leading planning trends.

This supply chain-focused brief contains:

· Key findings from supply chain professionals

· Challenges faced by supply chain professionals

· How they believe they can improve their planning processes

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The State of Content Marketing For Financial Services in 2019 Free white papers, case studies, magazines, and eBooks

Content marketing is an invaluable tactic for professionals in the financial services industry. These marketers can use content to help customers understand complex subject matters, ease fears in a field where security is incredibly important and drive traffic to their website to boost awareness of their brand.

We partnered with Drive Research to conduct our second annual research report to learn about the state of content marketing for financial services in 2019. We asked over 400 financial marketers from all types of organizations how they felt about their current content marketing strategy and what the next year looks like for them.

We looked at four topics:

  1. The structure and knowledge level of marketing teams in financial services
  2. Budget changes, trends and allocation insights
  3. Effective tactics in marketing strategies and which benefits marketers see as a result
  4. Common challenges that financial marketers face in their organization and in the industry

Key findings from this year’s report:

  • Two-thirds of financial marketers place a higher priority on attracting new customers than on informing current clients
  • As with last year, social media tops the list as the most important marketing activity
  • Keeping up with new techniques was cited as the largest challenge by over 50% of financial marketers
  • Financial services professionals say that brand awareness and customer relationship building are the largest benefits of content marketing

Along with the results found in the 2019 survey, this resource also documents significant changes in answers that were cited in the 2018 report. This research will help marketers in the financial industry to see what common trends align with their efforts and how other organizations view content marketing. The report will also provide marketing agencies with a vital look into what challenges financial services clients are facing and what can be done to make their strategies more effective.

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State of Webinar Marketing Report 2019 ANZ Free white papers, case studies, magazines, and eBooks

Webinars have come a long way since the days of thinly disguised sales pitches. Today, marketers from a broad range of industries capitalize on the educational pulling power, geographic reach and cost-effective engagement offered by webinars.

But how, exactly, do they do it?

Managed webinar provider, Redback Connect, and leading webinar platform, ON24, explore the state of webinar marketing in Australia and New Zealand in the “State of Webinar Marketing Report 2019.”

In this report, you’ll discover:

  • Who uses webinars and how often
  • How practitioners organize and allocate resources for webinars
  • How practitioners measure success
  • And the elements of successful webinar marketing

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The 2019 State of Digital Customer Experience Free white papers, case studies, magazines, and eBooks

Success in building pleasing and durable customer relationships requires new practices and skills, new tools and most importantly, new leadership.

While most organizations still struggle to fully understand their customers, the successful ones are exhibiting astute technology investment patterns which result in the delivery of superior customer experiences.

In this fourth annual State of Digital Customer Experience report we surface the latest trends, aspirations and challenges via the insights gathered from 326 digital customer experience executives.

Included in this report:

  • Different views on the value and benefit of customer data management platforms
  • Why to be wary of vendors claiming their AI solution is a cure-all for DCX
  • DCX as an integral part of a broader digital transformation strategy

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Free Information Technology Magazines and Downloads from vcdynamics.tradepub.com

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The State of AI for Sales & Marketing Free white papers, case studies, magazines, and eBooks

Though the corporate landscape across all sectors changes by the day, one fact remains: sales drives revenue, the lifeblood of a business. One undeniable source of this change is the rise of popularity of artificial intelligence (AI).

Surveying over 600 respondents, this resource provides insight into many topics, including:

  • What trends in AI have them most concerned
  • What trends individuals are most optimistic about
  • The layout of the AI landscape as experienced on the frontlines by managers

Here’s what leaders need to know about the coming AI revolution.

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The State of Network Management in Today’s Enterprise Free white papers, case studies, magazines, and eBooks

Businesses today rely more than ever on their networks for nearly every aspect of their operations. If packets don’t move, their users and customers are directly impacted, and revenue doesn’t flow.

To understand demands on the network—as well as today’s top enterprise network management trends and challenges—Kentik® conducted a survey of more than 500 network professionals during one of the networking industry’s biggest conferences of the year, Cisco Live 2018.

Download this report for a summary of key findings and analysis of the top trends, worries, and challenges in the networking management sector, including:

  • Why networking automation and advanced networking/security analytics are among the most important networking trends… and how network professionals assessed their organizations’ readiness to tackle these trends.
  • Why user experience and data breaches are among the top network worries.
  • How the proliferation of tools for managing networks and improving cloud visibility is impacting the enterprise and which technologies are most commonly deployed.

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Free Network / Communications Magazines and Downloads from vcdynamics.tradepub.com

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The State of Digital Customer Experience Report 2019 Free white papers, case studies, magazines, and eBooks

It provides a comprehensive overview of how consumers interact, or at least want to interact, with your brand in this new digital world, laying out best practices and recommendations to ensure your brand is driving profitable, effortless and lasting relationships in era of messaging and automation.

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State of Insider Threats in the Digital Workplace 2019 Free white papers, case studies, magazines, and eBooks

“That hoodie-wearing hacker is not your CISO’s biggest problem. The most critical security issue at every company is staring at us in the mirror.” Yup, insiders—people already in your organization—pose a pervasive security risk. With the rise of SaaS applications, it’s easier than ever to expose confidential data, whether it’s intentional or not. As a result, a new type of insider threat is emerging.

You’ll learn:

  • Who the most dangerous insider is, according to 500 IT professionals
  • How insider threat vulnerability varies by company size and SaaS adoption
  • Solutions to prevent and address insider threats

Get your copy now!

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Free IT – Security Magazines and Downloads from vcdynamics.tradepub.com

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Report: The State of Digital Customer Experience Free white papers, case studies, magazines, and eBooks

The most successful organizations do things differently.

They have built cultures of customer centricity, created and validated customer journeys and have implemented vibrant voice of the customer mechanisms that inform product design and experience refinements.

While most organizations still struggle to fully understand their customers, the successful ones are exhibiting astute technology investment patterns which result in the delivery of superior customer experiences.

Inside this report:

  • 2019 digital priorities from 325 executives
  • Today’s top customer experience challenges
  • How AI is impacting customer experience

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The 2018 state of data management: A public sector benchmark report Free white papers, case studies, magazines, and eBooks

Experian recently surveyed 200 public sector professionals to learn about the state of data management in the U.S. public sector. If you’ve ever wondered how your data management practices stack up against your peers, check out our report! We highlight the challenges and successes that government agencies like yours face as they strive to effectively leverage their data.

Download the report to learn key findings related to:

  • Data in the digital age
  • Public sector vs private sector
  • Popular data management projects for 2018

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Free Government Magazines and Downloads from vcdynamics.tradepub.com

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