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Posts Tagged Marketing

Marketing Maturity Guide Free white papers, case studies, magazines, and eBooks

Understanding and optimizing the effectiveness of campaigns has become more involved and complex in recent years, which has made it tougher for marketers to track and improve the return on their investments. So how do marketers, and digital agencies figure out where they currently stand and set themselves on the right path? This whitepaper will guide you through the challenges facing marketers today, as well as offer a few solutions to improve digital maturity so you can get the most out of your campaign spend.

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Multi-touch Attribution & Measuring Your Marketing Halo Free white papers, case studies, magazines, and eBooks

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

With over 25 years of supporting clients in improving their marketing methods and strategies, we’ve identified a simplified approach to halo analysis—helping to measure the direct and indirect attribution of tactics (multi-touch attribution) in a multichannel marketing strategy.

The following are three areas of focus we recognized as crucial to a successful multichannel halo analysis:

  1. The Data
    Spend time gathering and QAing your data, your entire analysis will rest on this
     
  2. The Analysis
    Focus on the impact of each channel on every other channel’s directly attributable sales
     
  3. The Go-Do’s
    Calculate how far from optimal your current mix is

Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s.

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The Comprehensive Guide to Marketing Reporting Free white papers, case studies, magazines, and eBooks

Every marketer and data analyst knows: the struggle around reporting is real. No matter how well your campaign performed or how much you helped to increase sales… when it comes to creating a meaningful report for your boss or client, it’s really hard to convey the perfect message.

Check out this comprehensive guide about making your reporting work harder and smarter for you (and your boss or client).

You’ll learn about:

  • Why it’s so hard to create meaningful marketing reports
  • Six steps to get the right data for your reports
  • Incorporating real-time data crunching in your marketing reports
  • The best marketing reporting tools out there

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Marketing Think Tank Free white papers, case studies, magazines, and eBooks

New York City | March 11, 2020

The CMO Think Tank is an intimate gathering for senior-level marketing executives to discuss and examine the best strategies to not only discover your CX "North Star", but also how to utilize it. 

Join us for a morning of fresh breakfast, a panel discussion, and interactive roundtable discussions. You’ll get to learn about:

  • The six best practices that enable outperforming organizations to achieve a true CX North Star
  • Integrated enterprise experience strategies for your organization
  • Motivating employees to adopt agile and customer-first mindsets

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Free Human Resources Magazines and Downloads from vcdynamics.tradepub.com

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A 2020 Buyer’s Guide to Marketing Automation Software Free white papers, case studies, magazines, and eBooks

Software Advice’s 2020 Marketing Automation Buyer’s Guide covers a variety of topics, pulled directly from real software buyers confused on what to look for when making a purchase.

Here’s what we’ll cover:

  • What Is Marketing Automation System Software?
  • A Comparison of Top Marketing Automation Solutions
  • What Does Marketing Automation Software Cost?
  • Overview of Marketing Automation Features
  • What Type of Buyer Are You?

In addition to your download, you’ll be able to chat with an advisor in your industry and get personalized software recommendations. Software Advice guides you to your top software so you can feel confident in your choice. Get real advice from real people.

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Free IT – Software & Development Magazines and Downloads from vcdynamics.tradepub.com

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Empathy in Content Marketing Free white papers, case studies, magazines, and eBooks

In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psychology to create content that connects better with your audience.

“The ongoing war for attention has bred a generation of skimmers and people with content-blindness. We need a radical approach to cut through the noise and build trust with consumers.”

This guide is an informative resource for marketing professionals who are committed to pursuing data driven content strategies and connecting with their audiences on an emotional level. We’ll show you how empathy can be your superpower!

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Free Biotechnology & Pharmaceuticals Magazines and Downloads from vcdynamics.tradepub.com

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How to Get Buy in From Stakeholders on Your Next Marketing Automation Software Purchase Free white papers, case studies, magazines, and eBooks

Getting buy-in from stakeholders isn’t always easy, but you have to start somewhere. More importantly, you need to convince all stakeholders that this software purchase project can benefit all stakeholders—at any level.

Software Advice has created a handy downloadable stakeholder template. You can use this with your stakeholder’s influence and interest, level of involvement, and pain points, which will help you identify their needs and plan for how to address them.

In addition, one of our expert software advisors will help analyze your unique business needs and set you up with free product demos and price information.

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Free Finance Magazines and Downloads from vcdynamics.tradepub.com

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Software Advice’s Top 5: Most Affordable Marketing Automation Systems Free white papers, case studies, magazines, and eBooks

Organizations need marketing automation software to manage collateral, track prospect behavior and qualify leads before they are passed to sales.

With hundreds of systems to choose from, finding the right marketing automation software can be nearly impossible. With this in mind, Software Advice compiled a free guide that identifies top marketing automation products based on functionality and quality to determine how affordable and valuable the systems really are for your business.

They used real customer reviews and ratings to determine the product features that meet the buyers expectations so you can take the guesswork out of your software selection.

Download your free guide today and find the most affordable system that’s right for you!

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Free IT – Software & Development Magazines and Downloads from vcdynamics.tradepub.com

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Software Advice’s Top 10: Most Affordable Marketing Automation Systems Free white papers, case studies, magazines, and eBooks

Organizations need marketing automation software to manage collateral, track prospect behavior and qualify leads before they are passed to sales.

With hundreds of systems to choose from, finding the right marketing automation software can be nearly impossible. With this in mind, Software Advice compiled a free guide that identifies top marketing automation products based on functionality and quality to determine how affordable and valuable the systems really are for your business.

They used real customer reviews and ratings to determine the product features that meet the buyers expectations so you can take the guesswork out of your software selection.

Download your free guide today and find the most affordable system that’s right for you!

Request Free!

Free IT – Software & Development Magazines and Downloads from vcdynamics.tradepub.com

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Illuminating Your Digital Marketing Blindspots Free white papers, case studies, magazines, and eBooks

Online marketing for e-commerce continues to change at an ever-faster pace, with new levels of consumer expectation for product selection, delivery speed, and ultimate satisfaction. Today’s marketers have to deploy a range of real-time digital marketing platforms and tools to attract, service, and retain customers. That means marketing campaigns will include more and more digital programs, and decisions to continue, enhance or terminate them must be data-driven.

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Free Retail Magazines and Downloads from vcdynamics.tradepub.com

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