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Posts Tagged Marketing

Promo Marketing Headlines Free white papers, case studies, magazines, and eBooks

We provide companies in the promotional product industry with the insight and tools needed to succeed. In addition to the best coverage of mergers and acquisitions, new hires, regulation changes and product updates, this daily newsletter features blogs from industry contributors, in-depth longform articles, free resources for distributors and stories on all things branded merchandise.

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The State of Content Marketing For Financial Services in 2019 Free white papers, case studies, magazines, and eBooks

Content marketing is an invaluable tactic for professionals in the financial services industry. These marketers can use content to help customers understand complex subject matters, ease fears in a field where security is incredibly important and drive traffic to their website to boost awareness of their brand.

We partnered with Drive Research to conduct our second annual research report to learn about the state of content marketing for financial services in 2019. We asked over 400 financial marketers from all types of organizations how they felt about their current content marketing strategy and what the next year looks like for them.

We looked at four topics:

  1. The structure and knowledge level of marketing teams in financial services
  2. Budget changes, trends and allocation insights
  3. Effective tactics in marketing strategies and which benefits marketers see as a result
  4. Common challenges that financial marketers face in their organization and in the industry

Key findings from this year’s report:

  • Two-thirds of financial marketers place a higher priority on attracting new customers than on informing current clients
  • As with last year, social media tops the list as the most important marketing activity
  • Keeping up with new techniques was cited as the largest challenge by over 50% of financial marketers
  • Financial services professionals say that brand awareness and customer relationship building are the largest benefits of content marketing

Along with the results found in the 2019 survey, this resource also documents significant changes in answers that were cited in the 2018 report. This research will help marketers in the financial industry to see what common trends align with their efforts and how other organizations view content marketing. The report will also provide marketing agencies with a vital look into what challenges financial services clients are facing and what can be done to make their strategies more effective.

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State of Webinar Marketing Report 2019 ANZ Free white papers, case studies, magazines, and eBooks

Webinars have come a long way since the days of thinly disguised sales pitches. Today, marketers from a broad range of industries capitalize on the educational pulling power, geographic reach and cost-effective engagement offered by webinars.

But how, exactly, do they do it?

Managed webinar provider, Redback Connect, and leading webinar platform, ON24, explore the state of webinar marketing in Australia and New Zealand in the “State of Webinar Marketing Report 2019.”

In this report, you’ll discover:

  • Who uses webinars and how often
  • How practitioners organize and allocate resources for webinars
  • How practitioners measure success
  • And the elements of successful webinar marketing

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The Definitive Guide to Content Analytics: Understanding the Data That Matters Most for Successful Content Marketing Free white papers, case studies, magazines, and eBooks

But creating a powerful content operation requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics.

This eBook helps you understand the data that matters most for content success.

We’ll show you:

  • The four types of content metrics you should understand
  • Why three give you insights after you’ve published your content (and why that’s limiting)
  • How the fourth, more forward-looking, layer can set you up for success before your content’s finished  

Download your copy today!

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The Content Marketing Triple Threat: 3 Pitfalls You’ve Gotta Avoid Free white papers, case studies, magazines, and eBooks

In this free eBook, we’ll examine each pitfall and discuss ways to avoid it.

You’ll learn:

  • Three pitfalls that can derail your content marketing success
  • Actionable tips for how to avoid each one
  • How Acrolinx can help you get better results

It’s a blueprint for content marketing at scale you can’t afford to miss!

Download your copy today.

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How to Build a Content Marketing Program at Scale: Six Must Have Components Free white papers, case studies, magazines, and eBooks

Content marketing helps you build your brand and earn your customers’ trust. But in large organizations, where control and alignment are difficult, it can be tricky to make your program effective.

In this free eBook, you’ll learn:

  • Six components every content marketing operation should include, and how to use them for best success.
  • Eight critical elements for your content strategy, supported by a list of great resources to help you develop them.  
  • Why and how technology can supercharge your ability to scale.

Get your copy today!

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The State of AI for Sales & Marketing Free white papers, case studies, magazines, and eBooks

Though the corporate landscape across all sectors changes by the day, one fact remains: sales drives revenue, the lifeblood of a business. One undeniable source of this change is the rise of popularity of artificial intelligence (AI).

Surveying over 600 respondents, this resource provides insight into many topics, including:

  • What trends in AI have them most concerned
  • What trends individuals are most optimistic about
  • The layout of the AI landscape as experienced on the frontlines by managers

Here’s what leaders need to know about the coming AI revolution.

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Illuminating Your Digital Marketing Blind Spots Free white papers, case studies, magazines, and eBooks

Online marketing for e-commerce continues to change at an ever-faster pace, with new levels of consumer expectation for product selection, delivery speed, and ultimate satisfaction. Today’s marketers have to deploy a range of real-time digital marketing platforms and tools to attract, service, and retain customers. That means marketing campaigns will include more and more digital programs, and decisions to continue, enhance or terminate them must be data-driven.

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Nine Trends Shaping Digital Marketing in 2019 Free white papers, case studies, magazines, and eBooks

By 2020, 85% of the enterprise customer relationship will be managed without human interaction.

The continuous evolution of digital channels has transformed the customer experience and raised the bar for customer expectations. Brands are well aware of these increased expectations, with approximately 80% of decision-makers reporting that improved customer experience and increased customer loyalty are top priorities in the year ahead.

This e-book details the digital marketing trends that will impact customer experience this year and the opportunities that can be created from those trends.

Included in this e-book:

  • Making data sets actionable
  • How AI fits into a brand’s digital marketing strategy
  • People-based marketing

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16 Social Media Marketing Solutions for Small Businesses Free white papers, case studies, magazines, and eBooks

Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers. Constantly pushing advertisements and sales copies no longer works on today’s increasingly social-media-savvy consumers, which means businesses need to take on a more strategic, relationship-building approach. Here are 16 social media marketing solutions to help you get there.

With this download you will also receive free weekly coverage on the latest career, resume and job seeker advice from our BusinessNews Daily eNewsletter.

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