Writing effective emails can help cultivate strong leads and weed out prospects that are truly not interested. The core component of nurturing is the email sequences, which are a series of steps and out interactions guided through the emails to help guide a perspective client into a client.
The more targeted information you have and use the better the overall results will become. Using lead scoring based on previous emails, calls, etc. and trigger based/auto responder emails help develop a continued interaction with prospects.
Nurturing is not about selling directly, although we do want to have a specific offer/goal of the campaign in mind. It is about helping the prospect understand and educating them about their options by giving them knowledge to make an informed decision.
When creating a nurturing program it is more than just sending an email or a series of emails. It provides a way to develop a relationship between the prospect and us. It also provides a non-invasive approach to offer a solution to the prospect.
This is the approach we take when creating email campaigns for our clients. If you would like to learn more, contact us today.
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