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Posts Tagged Competitive

Harvard Business Review : Travel Culture: Your Competitive Advantage Free white papers, case studies, magazines, and eBooks

In this report, we uncover that companies with a strong travel culture—one where the company, its leaders, and its processes support the use of corporate travel as a form of strategic investment with business value—produce better business results.

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Travel Culture: Your Competitive Advantage Free white papers, case studies, magazines, and eBooks

Business travel has traditionally sat in an unusual spot—in between an operational expense and an investment. In the decade or so that I’ve worked in business travel, HBR and Egencia have had countless conversations with customers on the best way to approach corporate travel: to manage or not to manage? A cost to be minimized or a strategic investment in the company? Happy employees or happy chief financial officer?

The lack of data and insights about the strategic value of business travel has been a challenge. But getting to the core of this and truly understanding the impact of each and every business trip can make the difference between a good year and a great five to 10 years.

Unlocking business value in corporate travel exists today. Companies with a strong travel culture have well-managed travel programs in place that save them money and help their businesses scale and grow. Any company looking to safeguard its competitiveness should start with business travel.

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How Packet Uses Kentik to Turn Network Infrastructure into a Competitive Advantage Free white papers, case studies, magazines, and eBooks

Cloud infrastructure provider Packet empowers developer-driven companies to deploy physical infrastructure at global scale. To do that, Packet must ensure their network is always up, with insights and automation that drive performance.

That’s why Packet turned to the Kentik AIOps Platform for revolutionary network analytics.

In this case study video, Packet’s CEO and SVP of Network and Data Center talk about how they use Kentik’s network analytics platform to:

  • Ensure network availability
  • Understand profitability on a per-customer basis
  • Defend against DDoS attacks and compromised servers
  • Help customers identify where they should deploy new network infrastructure

Packet co-founders Zachary Smith (CEO) and Adam Rothschild (SVP of Network and Data Center) discuss how Kentik helps ensure network reliability, visibility and security and the ROI they’ve received.

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Staying Competitive by Investing in Cloud Skills Free white papers, case studies, magazines, and eBooks

As more and more enterprise executives embrace migration to the cloud, some wonder if their current IT employee base is holding them back from realizing its full potential.

After all, the cloud involves a rather different set of practices and technologies, and making the most of the cloud through DevOps, infrastructure as code, automated security and compliance guardrails, and so on requires a very different mindset and culture. Looking at the enterprise’s current employees, an executive may conclude that these skills are lacking.

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Forbes Insights: IT Transformation — As CIOs and CMOs Collaborate, Competitive Advantage Rises Free white papers, case studies, magazines, and eBooks

Download this report from Dell EMC and Intel® to learn more.

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Aberdeen Research Report: The Competitive Advantage of Professional Services Automation Free white papers, case studies, magazines, and eBooks

Yet, best-in-class companies still manage to work efficiently and improve profitability. This report from Aberdeen discusses how professional services automation helps companies to manage new requests more efficiently, forecast and plan demand and increase visibility into resources.

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How to Build a Competitive Benefits Package Your Employees Will Love Free white papers, case studies, magazines, and eBooks

An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. It’s no longer acceptable to offer status quo or one-size-fits-all plans—employees expect more. More than half of employees say benefits are a top consideration before accepting a job.

In this guide, discover:

  • Core components of a benefits package
  • What to consider when evaluating plans
  • Questions to ask when choosing a benefits broker

Download Paycor’s guide and discover how to build the right benefits package.

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Gaining the Competitive Advantage with DAM Free white papers, case studies, magazines, and eBooks

How do you win attention, money, and loyalty of consumers in today’s crowded, multi-complicated and tough marketing environment? You need to deliver on the granddaddy of it all — a customer experience that’s second to none.

Your brand is the culmination of every experience a person has with your organization. Every time a buyer talks to a customer service rep, watches a video on your website, sees an ad, or reads a resource you created, it leaves an impression. Over time these individual moments add up and take hold, eventually defining the very essence of what it means to be your brand.

This guide covers five brand management essentials needed to deliver a superior customer experience. It also shares stories about how leading organizations use digital asset management (DAM) solutions to position their brands ahead of the competition.

Included in this guide:

  • Tips on achieving flawless brand consistency
  • How to gauge the efficiency of your current DAM workflows and processes
  • Risk mitigation benefits of using a DAM system

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Gaining the Competitive Advantage with DAM Free white papers, case studies, magazines, and eBooks

Marketing environments today are tough. They are global. They are crowded. They are multi-channel, multi-audience, and multi-complicated. And to top it off, consumers expect more. To win their attention, money, and loyalty, you need to deliver on the granddaddy of it all — a customer experience that’s second to none.

But, you know this better than anyone. Some days it might feel like you’re on a perpetual treadmill, racing to position your brand ahead of the competition.

So, how do you win the customer experience race?

At Widen, we know it all starts and ends with your brand. By putting the absolute best brand face forward, you’ll deliver a superior experience to your customers.

Here’s how we see it. Your brand is the culmination of every experience a person has with your organisation. Every time a buyer talks to a customer service rep, watches a video on your website, sees an ad, or reads a resource you created, it leaves an impression. Over time these individual moments add up and take hold, eventually defining the very essence of what it means to be your brand.

So, while you can’t tell people what to think, you can use your digital assets — the videos, images, sales collateral, and other content that represents your brand — to influence their thoughts. By organising and centralising your assets, you’ll arm your teams with the content and tools they need to tell your unique story, deliver solutions, and build authentic, lasting connections with your audiences. In other words, you’ll manage your brand in a way that drives perception-molding customer experiences.

In this guide, we’ll discuss five brand management essentials needed to deliver a superior customer experience, as well as share stories about how leading organisations use digital asset management (DAM) solutions to position their brands ahead of the competition.

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Travel Culture – Your Competitive Advantage in a Global Market Free white papers, case studies, magazines, and eBooks

 A seamless and adequately funded travel program, when aligned with a company’s strategy, can be a source of competitive advantage today—and a differentiator across a number of areas. Such a program can enable an organization to create a unified company culture in an increasingly global business environment. It can help employees be more productive and gain more in-depth knowledge about markets, customers, and suppliers. It can even drive innovation and fuel revenue growth across regions.

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