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Posts Tagged CMOs

A [CMO’s] Guide to Account-Based Marketing Free white papers, case studies, magazines, and eBooks

Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers.

Focusing on best-fit buyers enables marketers to maximise resources, reduce sales cycle length and improve ROI.

BM activities integrate well with an Inbound Marketing strategy giving organisations an effective way of reaching the best opportunities for long term growth.

What’s in this eBook?

  • What ABM is and how it helps grow businesses
  • Why ABM integrates well with Inbound Marketing
  • Key steps for implementing an effective ABM plan
  • Various methods that can be utilised to target specific businesses and/or individuals
  • How to use LinkedIn for ABM activity
  • Best practices to follow to maximise ABM effectiveness
  • Considerations for technology and tools you need for ABM campaigns
  • Key ABM reporting considerations

 

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Going Beyond Window Dressing: How Smart CMOs Really Affect Digital Transformations Free white papers, case studies, magazines, and eBooks

How does one get there? How does marketing lead the digital transformation and create more than just a “buzz”?  This blog describes:

  • 4 steps in creating the “voice of the customer”
  • Other functions that Marketing needs to be aware of in order to create a holistic transformation agenda
  • What is needed to go beyond the digital look and feel in the digital age

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Free Information Technology Magazines and Downloads from vcdynamics.tradepub.com

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The Write Stuff: How CMO’s Can Use AI To Develop Data-Driven Marketing Creative Free white papers, case studies, magazines, and eBooks

In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do.  Yet, when it comes to actually developing creative, they are still predominantly relying on gut feeling and guesswork, rather than data science and mathematical certainty. But imagine if this wasn’t the case? What if they could use data-led insights to accurately predict the results of their core marketing messaging before they launch?

Request Free!

Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

, , , , , , , , , , , , ,

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A [CMO’s] Guide to Account-Based Marketing Free white papers, case studies, magazines, and eBooks

Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers.

Focusing on best-fit buyers enables marketers to maximise resources, reduce sales cycle length and improve ROI.

BM activities integrate well with an Inbound Marketing strategy giving organisations an effective way of reaching the best opportunities for long term growth.

What’s in this eBook?

  • What ABM is and how it helps grow businesses
  • Why ABM integrates well with Inbound Marketing
  • Key steps for implementing an effective ABM plan
  • Various methods that can be utilised to target specific businesses and/or individuals
  • How to use LinkedIn for ABM activity
  • Best practices to follow to maximise ABM effectiveness
  • Considerations for technology and tools you need for ABM campaigns
  • Key ABM reporting considerations

 

Request Free!

Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

, , , , , , , , , ,

No Comments

The Write Stuff: How CMO’s Can Use AI To Develop Data-Driven Marketing Creative Free white papers, case studies, magazines, and eBooks

In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do.  Yet, when it comes to actually developing creative, they are still predominantly relying on gut feeling and guesswork, rather than data science and mathematical certainty. But imagine if this wasn’t the case? What if they could use data-led insights to accurately predict the results of their core marketing messaging before they launch?

Request Free!

Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The CMO’s Guide to Omnicommerce Selling & Tech for Fashion & Specialty Retail Free white papers, case studies, magazines, and eBooks

What’s Inside?

  • Meeting the Younger Consumer Where They Are
  • Comparing Multichannel with Omnichannel
  • 3 Pillars of Delivering an Omnichannel Experience for Your Customers
  • Breaking Down the Endless Aisle Concept
  • Who Can Help?

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The Essentials for CMOs – 2019 Kit Free white papers, case studies, magazines, and eBooks

The Essentials for CMOs – 2019 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your CMO related decisions.

The following kit contents will help you get the most out of your marketing research:

  • Gartner MQ: Magic Quadrant for Configure, Price and Quote Application Suites
  • How RFP Software Dramatically Reduced Response Completion Time
  • Why Didn’t They Buy?
  • How to Find Zen in Content Production

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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