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Posts Tagged Advertising

2020 Advertising Challenges – Traditional TV & Radio Will Be Extremely Expensive This Political Year. We Have A Plan To Help! Free white papers, case studies, magazines, and eBooks

As 2020 approaches… So does a political year.  That means we get to see political commercial after political commercial until November.  Unfortunately, this means your traditional media sources like TV, Radio, and Direct Mail are going to become far too expensive to even think about capturing a return on your investment.  In this document we will give you the ins and the outs on traditional media vs programmatic media and how we can help you and your company achieve advertising efficiency with your 2020 media budget.

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Quantifying the Value of Snap Advertising Free white papers, case studies, magazines, and eBooks

Snap allows advertisers across all industries an opportunity to engage a unique, highly engaged audience in the most innovative of ways. But where to begin? And how to show ROI on the platform?

Check out this guide for all the know-how you need. You’ll learn about:

  • Measuring the impact of Snap Advertising
  • Best practices for incorporating Snap Advertising in a Marketing Mix Model
  • How Snap & Nielsen measure the impact of Snap Advertising
  • Key findings from a Marketing Mix Model case study in the beer category

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How Brands Annoy Fans – The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent Free white papers, case studies, magazines, and eBooks

However, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands appearing next to offensive or irrelevant digital and video content. As a result of this digital content infection, nearly half of all consumers indicate they would rethink purchasing from brands, or even boycott products, if the ads from these brands appeared alongside digital content that offended them.

The report assesses the impact of digital advertising experiences on consumer perceptions and purchase intent. It demonstrates that consumers are punishing even preferred brands if they don’t use trusted media platforms or take active steps to control the integrity of their ad environments. It highlights consumer responses to brand misplacement in crowdsourced content channels, as well as their level of satisfaction with digital advertising effectiveness, economics, efficiency and transparency.  

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Advertising and Brand Awareness – 6 Perspectives on What Works Free white papers, case studies, magazines, and eBooks

As advertising continues to evolve, media buyers have a lot of questions. What’s working? What’s not working? How can you best build brand awareness and engage with prospects in today’s environment?

This eBook explores:

  • The value of print advertising
  • Creating standout content marketing
  • What makes remarketing effective
  • The future of social media spending
  • The power of personalized ads

Take advantage of this resource and successfully navigate the competitive landscape. 

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The Essentials of Advertising – 2019 Kit Free white papers, case studies, magazines, and eBooks

The Essentials of Advertising – 2019 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.

The following kit contents will help you get the most out of your Advertising research:

  • Gartner MQ: Magic Quadrant for Configure, Price and Quote Application Suites
  • Marketing Technology: Too Much of a Good Thing?
  • Agency Replaces HubSpot – Lands 12 New Clients
  • Big Data, Bigger Profits

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