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Posts Tagged Advantage

Harvard Business Review : Travel Culture: Your Growth and Innovation Advantage Free white papers, case studies, magazines, and eBooks

Learn more here from the great minds at HBR as well as senior figures from Egencia.

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Harvard Business Review : Travel Culture: Your Competitive Advantage Free white papers, case studies, magazines, and eBooks

In this report, we uncover that companies with a strong travel culture—one where the company, its leaders, and its processes support the use of corporate travel as a form of strategic investment with business value—produce better business results.

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Travel Culture: Your Innovation and Growth Advantage Free white papers, case studies, magazines, and eBooks

In a world of flex or fail, agile companies that innovate clearly have a competitive advantage. So the question becomes how—how can leaders help create a company that continually adapts and grows?

In this report, HBR and Egencia show that in-person collaboration is critical to this—to delivering new products or services, and to identifying fresh growth opportunities. Companies with a strong travel culture—one where the company, its leaders, and its processes support the use of corporate travel as a form of strategic investment with business value—produce better business results. Three-quarters of companies with a strong travel culture and two-thirds with very effective business travel management agree that face-to-face collaboration is extremely important to innovation in their organization.

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Travel Culture: Your Competitive Advantage Free white papers, case studies, magazines, and eBooks

Business travel has traditionally sat in an unusual spot—in between an operational expense and an investment. In the decade or so that I’ve worked in business travel, HBR and Egencia have had countless conversations with customers on the best way to approach corporate travel: to manage or not to manage? A cost to be minimized or a strategic investment in the company? Happy employees or happy chief financial officer?

The lack of data and insights about the strategic value of business travel has been a challenge. But getting to the core of this and truly understanding the impact of each and every business trip can make the difference between a good year and a great five to 10 years.

Unlocking business value in corporate travel exists today. Companies with a strong travel culture have well-managed travel programs in place that save them money and help their businesses scale and grow. Any company looking to safeguard its competitiveness should start with business travel.

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How Packet Uses Kentik to Turn Network Infrastructure into a Competitive Advantage Free white papers, case studies, magazines, and eBooks

Cloud infrastructure provider Packet empowers developer-driven companies to deploy physical infrastructure at global scale. To do that, Packet must ensure their network is always up, with insights and automation that drive performance.

That’s why Packet turned to the Kentik AIOps Platform for revolutionary network analytics.

In this case study video, Packet’s CEO and SVP of Network and Data Center talk about how they use Kentik’s network analytics platform to:

  • Ensure network availability
  • Understand profitability on a per-customer basis
  • Defend against DDoS attacks and compromised servers
  • Help customers identify where they should deploy new network infrastructure

Packet co-founders Zachary Smith (CEO) and Adam Rothschild (SVP of Network and Data Center) discuss how Kentik helps ensure network reliability, visibility and security and the ROI they’ve received.

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Forbes Insights: IT Transformation — As CIOs and CMOs Collaborate, Competitive Advantage Rises Free white papers, case studies, magazines, and eBooks

Download this report from Dell EMC and Intel® to learn more.

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Aberdeen Research Report: The Competitive Advantage of Professional Services Automation Free white papers, case studies, magazines, and eBooks

Yet, best-in-class companies still manage to work efficiently and improve profitability. This report from Aberdeen discusses how professional services automation helps companies to manage new requests more efficiently, forecast and plan demand and increase visibility into resources.

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Gaining the Competitive Advantage with DAM Free white papers, case studies, magazines, and eBooks

How do you win attention, money, and loyalty of consumers in today’s crowded, multi-complicated and tough marketing environment? You need to deliver on the granddaddy of it all — a customer experience that’s second to none.

Your brand is the culmination of every experience a person has with your organization. Every time a buyer talks to a customer service rep, watches a video on your website, sees an ad, or reads a resource you created, it leaves an impression. Over time these individual moments add up and take hold, eventually defining the very essence of what it means to be your brand.

This guide covers five brand management essentials needed to deliver a superior customer experience. It also shares stories about how leading organizations use digital asset management (DAM) solutions to position their brands ahead of the competition.

Included in this guide:

  • Tips on achieving flawless brand consistency
  • How to gauge the efficiency of your current DAM workflows and processes
  • Risk mitigation benefits of using a DAM system

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Gaining the Competitive Advantage with DAM Free white papers, case studies, magazines, and eBooks

Marketing environments today are tough. They are global. They are crowded. They are multi-channel, multi-audience, and multi-complicated. And to top it off, consumers expect more. To win their attention, money, and loyalty, you need to deliver on the granddaddy of it all — a customer experience that’s second to none.

But, you know this better than anyone. Some days it might feel like you’re on a perpetual treadmill, racing to position your brand ahead of the competition.

So, how do you win the customer experience race?

At Widen, we know it all starts and ends with your brand. By putting the absolute best brand face forward, you’ll deliver a superior experience to your customers.

Here’s how we see it. Your brand is the culmination of every experience a person has with your organisation. Every time a buyer talks to a customer service rep, watches a video on your website, sees an ad, or reads a resource you created, it leaves an impression. Over time these individual moments add up and take hold, eventually defining the very essence of what it means to be your brand.

So, while you can’t tell people what to think, you can use your digital assets — the videos, images, sales collateral, and other content that represents your brand — to influence their thoughts. By organising and centralising your assets, you’ll arm your teams with the content and tools they need to tell your unique story, deliver solutions, and build authentic, lasting connections with your audiences. In other words, you’ll manage your brand in a way that drives perception-molding customer experiences.

In this guide, we’ll discuss five brand management essentials needed to deliver a superior customer experience, as well as share stories about how leading organisations use digital asset management (DAM) solutions to position their brands ahead of the competition.

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Why You Should Encourage Employees to Take Advantage of Education Benefits Free white papers, case studies, magazines, and eBooks

The right tuition program (TAP) benefits the organization and the employee. Yet it remains one of the more underutilized company perks. 

Find out why HR and management should encourage employees to take advantage of these opportunities and:

How education benefits are now being viewed as standard compensation for both employer and employee

Why more professionals aren’t using the tuition reimbursement programs in place 

What is TAP, and how to promote it in the workplace

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Free Human Resources Magazines and Downloads from vcdynamics.tradepub.com

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