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The way consumers interact with your brand has radically changed. The digital world is transforming your customers’ expectations. They demand a personalised and relevant brand experience. You either provide that experience, or be forgotten. In this eBook, Acxiom explores the steps modern marketers should be taking including:

  • Create a 360-degree customer view by shifting focus from “programs by channel” to people-based marketing
  • Lean on technological solutions to ensure accurate consumer recognition and data cleanliness
  • Build a data-based foundation for marketing programs using a unified data layer


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