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CLIENT OVERVIEW

With hundreds of locations across the US, LendingTree is a major player in the mortgage and home refinancing industry. As a top provider of leads to mortgage companies, LendingTree needed a way to drive more leads with new programs such as HARP.

The Brief

LendingTree was pushing traffic to their new home purchase and refinancing campaigns through PPC and other online sources. Our goal was to generate the same quality of lead or better for a lower price. The offer was very low interest rates and individual promotions from each of the partners. It was easy to engage with potential new home buyers and refinancing candidates as they trusted the LendingTree name.

The Activity

As our target market was anyone over the ages of 18 that was interested in buying a home or existing homeowners looking to refinance, the demographic was very broad. We opted to use the following tools for the marketing mix on the LendingTree campaign.

  • PPC display and search and advertising on consumer sites
  • Affiliate marketing on homeowner related sites
  • Email marketing campaign to new and existing homeowners
  • Web development to create microsite that we could then use SEO to send traffic too
  • SEO on both the client and our own microsites
  • Banner creation for use in display advertising

The Result

The campaign accomplished better results then we had anticipated and even opened a new channel in the mortgage lead industry for the Lending Tree platform.

  • Achieved a 25% reduction in cost per lead and higher quality leads through affiliate channels
  • Our traffic actually converted 15% higher than other lead sources

 

Contact

Phone:855-400-8202

info@pmhtec.com

pmhtec.com a division of PMHL
United States
2320 E Baseline Rd Suite 148-418
Phoenix, AZ 85042


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