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Jones Law Associates Case Study


Jones Law Associates is an L.A based law firm that specializes in personal injury lawsuits. Due to the nature of their business, marketing to potential law suit claimants has to be an ongoing process. The target market of the company is broad, literally anyone that has suffered a personal injury as a result of someone else’s actions. Jones Law already had a PPC advertising campaign set up, but the costs per conversion were startlingly high.

The Brief

Our goal was to increase brand exposure for the firm and to increase lead flow and conversions. PPC text ads were already running, but we also needed to create and post ads for use on Google’s display network. ¬†Our other goal was to get the site ranked for personal injury related keywords.

The Activity

We opted to use the following tools on the Jones Law campaign:

  • PPC display advertising
  • Re-marketing campaign displaying targeted banner adds to site visitors that did not complete form for a period of 90 days
  • SEO to produce organic rankings
  • Banner creation for use in display advertising

The Results

  • Achieved a 235% increase in conversions, coming from an increase in both conversion rates and traffic
  • Cost per conversion dropped by 56% on PPC campaigns
  • Lead quality went up, conversions now convert to actual customers better due to ad and landing page optimization
  • Generated scores of online reviews (the vast majority of which were positive)

Phone:855-400-8202 a division of PMHL
United States
2320 E Baseline Rd Suite 148-418
Phoenix, AZ 85042

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