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“Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see,” the CEO of Integral Communications Group writes in this Poppulo guide.

He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.

Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.

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