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Customers are the lifeblood of every business. Yet, so often, their experiences are treated as a separate entity from the way a business operates.

However, by 2020, customer experience is expected to overtake price and product as the key brand differentiator. How can CIO’s cultivate loyalty-earning experiences for customers? What role do IT teams play in driving organizational obsession with customers? How do you turn customer information into experiences customers want?

Learn the answers to these questions and more in our expert-level guide that includes action items and success stories so you can succeed.

Included in this guide:

  • Discover which analytics to measure and analyze for competitive differentiation
  • Identify strategies for breaking data out of silos so it can be utilized to its fullest potential
  • Understand the various channels, how customers use them, and how they want to use them

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