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Archive for category Sales & Marketing White Papers

Software Advice’s Top 10: Most Popular Marketing Automation Software Free white papers, case studies, magazines, and eBooks

With the multitude of marketing automation software solutions available for businesses today, it’s helpful to identify some of the leaders in the market.

Fortunately, Software Advice created a helpful guide that identifies popular marketing automation products based on a combination of their reported total number of customers, users and social presence.

Download today and let Software Advice help you find the best software for your needs!

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Software Advice’s Top 5: Most Popular Marketing Automation Software Free white papers, case studies, magazines, and eBooks

With the multitude of marketing automation software solutions available for businesses today, it’s helpful to identify some of the leaders in the market.

Fortunately, Software Advice created a helpful guide that identifies popular marketing automation products based on a combination of their reported total number of customers, users and social presence.

Download today and let Software Advice help you find the best software for your needs!

Request Free!

Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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The B2B Manufacturer’s Guide to Digital Experience Transformation Free white papers, case studies, magazines, and eBooks

According to a Gartner Customer Experience in Marketing Survey, 81% of marketers say they expect to be competing mostly or completely on the basis of CX by 2020.

As new devices touchpoints emerge and as Amazon’s reach widens, manufacturers and CPG companies find themselves at a crossroads. Either they rely on their partners and retailers to continue generating brand awareness, demand and customer loyalty on their behalf—or, they take matters into their own hands.

You will learn in this e-book the 10 steps to tap into the power of digital experience as a differentiator for your company.

Included in this e-book:

  • Key indicators that your digital experience is in trouble
  • 10 steps to help you tap into the power of digital experience as a differentiator
  • How you can cater to the needs of B2B and B2C stakeholders through B2B2C e-commerce
  • How leading manufacturers are connecting with customers on literally any connected device using personalized content at every step of the customer journey

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APAC Webinar Benchmarks Report 2019 Free white papers, case studies, magazines, and eBooks

The right webinar can add revenue, boost brand presence and cement your organisation as an industry leader. But promotional timing, engagement tools and post-event webinar metrics all affect a webinar’s success — especially in a region as diverse as APAC.

It’s time to take your webinar marketing to the next level with the 2019 ON24 Webinar Benchmarks Report for APAC.

This report includes:

  • A high-level look at 2018’s top performing webinars
  • Survey insights into how and why webinar practitioners use webinars
  • Promotional best practices for Australia, New Zealand and Japan
  • Deep dives into webinar use-cases and formats

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Widen Connectivity Report Free white papers, case studies, magazines, and eBooks

How is connectivity transforming today’s modern marketing organisation?

The modern marketing team is diverse and sprawling. Connectivity is more important than ever as marketing departments expand to include a magnitude of roles, from creatives to operations, lead generation, product, and content marketers. In 2017, brands may have spent over $ 1 trillion on marketing services to “connect”

with consumers, partners, and team members.1 The assumption is that connectivity is inherently good and valuable. However, few marketers have researched what “connectivity” means and how we should incorporate it into what we do to achieve the greatest level of success.

In last year’s report, we explored how marketing and creative professionals define “being connected.” We looked at what makes people feel most connected to their work and each other, and how connectivity manifests itself both positively and negatively in our everyday lives. We learned how prevalent the human element is in building connected networks, processes, and cultures in today’s digital age. In fact, it seems true connectivity can’t exist on digital experiences alone. The personal touch that allows us to connect emotionally and feel engaged is required.

In this year’s report, we focus on understanding how connectivity influences marketing operations, strategy, and business results. And we dive into timely topics
like customer experience, artificial intelligence (AI), personalisation, data analytics, and digital transformation.

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Free Sales & Marketing Magazines and Downloads from vcdynamics.tradepub.com

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Gaining the Competitive Advantage with DAM Free white papers, case studies, magazines, and eBooks

Marketing environments today are tough. They are global. They are crowded. They are multi-channel, multi-audience, and multi-complicated. And to top it off, consumers expect more. To win their attention, money, and loyalty, you need to deliver on the granddaddy of it all — a customer experience that’s second to none.

But, you know this better than anyone. Some days it might feel like you’re on a perpetual treadmill, racing to position your brand ahead of the competition.

So, how do you win the customer experience race?

At Widen, we know it all starts and ends with your brand. By putting the absolute best brand face forward, you’ll deliver a superior experience to your customers.

Here’s how we see it. Your brand is the culmination of every experience a person has with your organisation. Every time a buyer talks to a customer service rep, watches a video on your website, sees an ad, or reads a resource you created, it leaves an impression. Over time these individual moments add up and take hold, eventually defining the very essence of what it means to be your brand.

So, while you can’t tell people what to think, you can use your digital assets — the videos, images, sales collateral, and other content that represents your brand — to influence their thoughts. By organising and centralising your assets, you’ll arm your teams with the content and tools they need to tell your unique story, deliver solutions, and build authentic, lasting connections with your audiences. In other words, you’ll manage your brand in a way that drives perception-molding customer experiences.

In this guide, we’ll discuss five brand management essentials needed to deliver a superior customer experience, as well as share stories about how leading organisations use digital asset management (DAM) solutions to position their brands ahead of the competition.

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How to Write a Book in a Day – 3 Simple Steps to Write Books Fast Free white papers, case studies, magazines, and eBooks

Learn a simple step-by-step process to write your own book that you can publish as a digital book you can sell or offer as a lead magnet to gather emails, at the beginning of a sales funnel. 

This resource will help you:

  • Efficiently structure and write a book
  • Enjoy a passive income or generate quality leads
  • Provide value to your readers and engage them 

Easily create a professional book using this guide. 

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Scrappy Marketing Series: Shortcuts for Getting Sh*t Done Fast Free white papers, case studies, magazines, and eBooks

To get the answers, watch this live panel webinar on September 18th featuring practical advice from marketing leaders who know how to get scrappy and churn out campaigns, content and new customers with little resources.

Featuring Joe Hyland, CMO of ON24, Adam Swart, Vice President of Marketing at SketchDeck, and David Fortino, Senior Vice President of Audience, Marketing and Product at NetLine, you’ll get proven shortcuts and hear their expertise on:

  • What scrappy marketing means and how instill a scrappy mindset with your team
  • How to brainstorm and execute scrappy marketing campaigns
  • Tips on preserving creative resources and still driving results
  • Top-tier scrappy marketing hacks learned the hard way
  • The results that actually matter to your boss and your audience

Join us on September 18th at 11:00am PT/ 2:00pm ET to get scrappy!

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Pioneering Active Content Governance Free white papers, case studies, magazines, and eBooks

Active Content Governance is about producing consistent and compelling content that drives great customer experiences. It’s also about keeping your content on strategy and making sure it speaks with one clear voice. 

Come meet three industry veterans who are pioneering Active Content Governance in their organizations. 

Learn: 

  • How they started
  • The strategies and tactics they’re using 
  • The problems they’re solving for

Read the details of their approaches in our short guide.

GET THE GUIDE

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