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Customer Data Platforms are all the rage. This vendor-neutral guide developed by the SMG/Digital Experience Summit team helps you orient in a noisy marketplace.

This original 50-page resource provides you with a detailed overview of the Customer Data Platform (CDP) market, covers the facets of modern CDP functionality and provides a director of CDP vendors in the market at this time.

Inside this guide:

  • An overview and history of CDPs
  • A full vendor director with summaries
  • Analysis of CDP development pathways

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Phoenix, AZ 85042

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