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2018 will certainly be a year of change in the advertising industry, led by technology that allows for precise audience targeting, reaching consumers in and outside their homes.

From the sweeping-prevalence of cord-cutting to the decline of live content, plenty has been said about the future of the television advertising industry and of the medium itself. But what do the facts actually say about what to expect in 2018?

Read on for the research and what the experts are really saying about TV’s future.

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