In the case of most businesses who have paid attention and implemented online marketing strategies you will be getting site visitors. These visitors could be on your site at anytime, from the evenings to the weekends. Most website contain calls to action, usually either a phone number, online form or an instant messenger service. But what happens with stored voicemails or messages via the form or an offline chat feature. Insidesales.com did some in-depth research into what companies did with these leads that could potentially turn into new clients. Very surprisingly 53% of top companies don’t respond to these potential clients at all.
This is startling, firstly because inbound leads convert the highest as they are trying to contact you. The research also showed that if a lead was contacted within 5 mins versus 30 minutes, businesses have a 100 x chance at contacting the lead and 21 x the rate of closing that lead. There are a few solutions to these issues and let’s face it, in a tough economy no business can afford to ignore new customers. The first solution is to have your email leads and IM leads be stored within a CMS that is checked daily. Using a CMS means you can customize notifications and change the status of incoming leads. Another great way is call trigger each time a lead is generated.
It works by activating a call trigger each time a user submits a form. A sales rep will then receive a call whisper notifying them of the leads name, phone number and other important details. Contacting them within the 5 minute window will surely increase chances of a conversion. Of course it depends on the type of conversion you are trying to achieve, a content download will probably not require a trigger, however a sales enquiry certainly should be contacted immediately.
Creating effective marketing and lead generation campaigns can be challenging, confusing and time consuming. Over the years we have studied different strategies and channels to determine the best source of marketing for businesses. We then analyzed this data to come up with a platform to deliver targeted and filtered leads to businesses based on the goals and growth. Instead of driving clicks to a website we decided to take an approach the works with your business based on these goals. Through this we have created a few core components on how we achieve our results and approach the creation of your campaign.
When creating a marketing campaign we work with you to analyze the goals of your business and what type of customers you are looking for, this is known as a filter set. A filter set is comprised of a specific list of filters that determine the value, quality and legitimacy of a lead. If a lead does not meet the filter sets, we will filter this out. We then analyze your business and goals to determine the approach we should take with your campaign, this is known as the who, what, when, where and how, also known as targeting. By creating a filter set and then creating a campaign towards the target market, we are able to provide results and conversions.
By effectively creating and implementing the correct filter sets and targeting we are able to deliver the leads that you want as a business. Once a lead meets the specified targeting and filter sets, they will be delivered directly over to your business. This strategy has proven to be effective amongst many businesses, such as Coscto Finance, Access Line, Lending Tree and more. To view our case studies, visit here.
This is the approach we take when creating email campaigns for our clients. If you would like to learn more, contact us today.
Posted by PMH Tec in Case Studies on July 16th, 2013
Jones Law Associates is an L.A based law firm that specializes in personal injury lawsuits. Due to the nature of their business, marketing to potential law suit claimants has to be an ongoing process. The target market of the company is broad, literally anyone that has suffered a personal injury as a result of someone else’s actions. Jones Law already had a PPC advertising campaign set up, but the costs per conversion were startlingly high.
Our goal was to increase brand exposure for the firm and to increase lead flow and conversions. PPC text ads were already running, but we also needed to create and post ads for use on Google’s display network. Our other goal was to get the site ranked for personal injury related keywords.
We opted to use the following tools on the Jones Law campaign:
Posted by PMH Tec in Case Studies on July 16th, 2013
Midas Jets is the leader in on-demand, private jet charter flights for customers. With access to the largest networks of luxury flights, they specialize in creating custom solutions for private jets for any given charter flight to any destinations worldwide.
As one of the fastest growing and most innovative private jet charter company, Midas offers the largest selection of private jets available. And they were looking for more exposure as well as branding for their website to increase both PPC traffic and organic ranking as well.
Our goal was simple: to increase brand exposure, encourage customers to leave reviews and to generate sales by increasing overall traffic to the site. The first step was the site itself; once complete we would have the brand collateral to use on other sites that could help promote the brand. We had to create a social media presence and get banner exposure, links and reviews on popular gadget review sites.
We opted to use the following tools for the marketing mix on the MonkeyTek campaign:
Writing effective emails can help cultivate strong leads and weed out prospects that are truly not interested. The core component of nurturing is the email sequences, which are a series of steps and out interactions guided through the emails to help guide a perspective client into a client.
The more targeted information you have and use the better the overall results will become. Using lead scoring based on previous emails, calls, etc. and trigger based/auto responder emails help develop a continued interaction with prospects.
Nurturing is not about selling directly, although we do want to have a specific offer/goal of the campaign in mind. It is about helping the prospect understand and educating them about their options by giving them knowledge to make an informed decision.
When creating a nurturing program it is more than just sending an email or a series of emails. It provides a way to develop a relationship between the prospect and us. It also provides a non-invasive approach to offer a solution to the prospect.
This is the approach we take when creating email campaigns for our clients. If you would like to learn more, contact us today.
When creating an email landing page, it is important to have the key components within the email to achieve high conversions. The seven key elements are the headline, the offer, the call to action, product presentation, a confidence builder, descriptive copy, and sign up process. Now some of these elements are optional as there are many ways to create content and layout for an email landing page. The three most important content elements for a landing page are the headline, the offer, and the call to action. Aside from the key content needed, the design and layout of an email is equally as important to how it converts.
According to Hubspot’s, 2012 Marketing Benchmarks Report, 55% of companies see an increase of leads when they segment their marketing efforts and send each to separate landing pages. They saw this jump in leads just by increasing their landing pages from 10 to 15 pages. Layout is also a key factor in how a landing page performs according to Marketing Sherpa’s Landing Page Optimization Benchmarks Report.
The the title of any written piece which is what captures the reader’s attention or not. It is the content that either gets the email read or bypassed. Creating a compelling title is critical in getting the consumer to convert. Statistics show that on average, 8 out of 10 people will read the headline, but only 2 will actually read the rest of the article. The headline essentially determines how effective your copy is to the reader.
An extension of the headline and provides more information that helps sell the product or service.
Any product or service discounts that a business is offering its customers. Some examples of offers are; 0 Down, 2.5% APR, No Fees, $100 off, etc.
The copy that tells the customer to take an action on what has been offered within the email. This directs them to take the action you want them to do which could be to make a purchase, to sign up for a newsletter, request for more information, get a quote, etc.
Example Call to Action Buttons
An image of the product or service that is being presented in an email. It is important to show the product because let’s face it we live in a world where image is everything. A study done by David Daniels on Clickz.com about consumer email behavior found that 55% of consumers actually turn images on when they receive an email. So having an image is important so that the consumer can visualize themselves using your product or service.
Providing the consumer a feeling of trust and confidence that your business will provide the service or product it promises. These trust factors could be a list of benefits, testimonials from past customers, trust seals like having a better business bureau seal all give the consumer the feeling that they will be safe doing business with you.
Usually is a fill out form that captures the customer’s contact information. This is an optional element that may or may not be important to get the person to convert.
Posted by PMH Tec in Case Studies on July 9th, 2013
With hundreds of locations across the US, LendingTree is a major player in the mortgage and home refinancing industry. As a top provider of leads to mortgage companies, LendingTree needed a way to drive more leads with new programs such as HARP.
LendingTree was pushing traffic to their new home purchase and refinancing campaigns through PPC and other online sources. Our goal was to generate the same quality of lead or better for a lower price. The offer was very low interest rates and individual promotions from each of the partners. It was easy to engage with potential new home buyers and refinancing candidates as they trusted the LendingTree name.
As our target market was anyone over the ages of 18 that was interested in buying a home or existing homeowners looking to refinance, the demographic was very broad. We opted to use the following tools for the marketing mix on the LendingTree campaign.
The campaign accomplished better results then we had anticipated and even opened a new channel in the mortgage lead industry for the Lending Tree platform.
Posted by PMH Tec in Case Studies on July 9th, 2013
As the concept of a traditional office becomes more and more of a thing of the past, many businesses are looking at ways to keep productivity going in and out of the office by looking at VoIP services like AccessLine.
This concept not only allows employees to stay connected to their projects but it also provides big savings on Business VoIP over traditional phone service.
The recipe for success for many businesses whether their employees are in the office, on the road, or working remotely is a good business VoIP service.
AccessLine has has over 20 years industry experience and over 100,000 satisfied business customers that save 50% or more over traditional phone plans and has amazing customer service that has a first call resolution track record.
AccessLine has been pushing traffic to their VOIP business campaigns through their partnership as a premier Costco business service member, PPC and other online sources.
Our goal was simple to generate at least the same quality of lead and to increase lead volume at the same if not lower price. The offer was very low monthly rates and individual promotions based on Costco business member levels, a 30 day money back guarantee with no setup fees or contracts.
It was easy to engage with potential business owners as they trusted the Costco brand and it’s partners.
As our target market was anyone over the ages of 18 that was a business owner that either wanted to lower the telephone bill or were in need of business phone service, we opted to use the following tools for the marketing mix on the Costco Finance campaign.
The campaign achieved even better results then we had anticipated.
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